Search KelownaNow
A couple thousand Okanaganites journeyed around the world Saturday without ever having to leave Penticton.
The occasion was the 11th annual OneWorld Multicultural Festival, a celebration of all things international and the immigrants who've ultimately made the South Okanagan home
The place was the bright and spacious East Ballroom of the Penticton Lakeside Resort, and the joint was packed not long after the official 11 am start time. It was quite likely the busiest opening in event history.
One of Saturday's vendors, for the second year running, was downtown Penticton specialty store Edsa MiniMart.
Edsa, named after a renowned Manila-area highway where a series of celebrated protests unfolded in February of 1986, focuses on Philippine products and groceries. And it's run by Filipino immigrants – and wife and hubby – Michelle and Elgene Golifardo.
It was back in the mid-2010s that the Golifardos made the decision to leave their lives in the Philippines and come to Canada.
They weren't poor and they certainly weren’t destitute. Indeed, Elgene worked with Mitsubishi Motors. Michelle was involved in the restaurant industry.
But the Philippine health care system worried them, especially with one child already in the family and another potentially in the future.
Plus, the country was crowded. The traffic was harsh. And the government was corrupt.
It was time to try to improve their lives. So in 2017, Michelle came to Canada, alone. She settled in Osoyoos.
She spent the next year and a half in Canada, on her own, working at the local Tim Hortons. After an appropriate amount of time had passed, her hubby and daughter joined her.
"It was hard being here by myself," she said. "I literally cried myself to sleep every night. Then in November of 2018 my family arrived.
"It was such a huge decision. We sold everything to come here. House, furniture, everything."
Once the three were reunited, it didn’t take long to hatch a plan.
"When I arrived," said Michelle, "I had a vision of owning our own business – sharing our culture, our food in this community. So when I heard Edsa in Penticton was selling because the old owners were retiring, we grabbed the opportunity."
The Golifardos could have used their money for a downpayment on a house. But they reasoned the business opportunity was the smarter choice.
"You do your thing, you work you’re a** off, and you'll do good," said Elgene. "But if you sit down and relax, it's not going to work."
Three years ago, the couple took charge of Edsa MiniMart. Then they moved to Penticton, to a rental house a half-kilometer away.
"It's been good," said Michelle. "Everything we need is here and the community, not only the Filipino community but the town itself, is really supportive. People like our store. They like our food. Our snacks. Our frozen meat. Everything."
Now they have plans for a kitchenette. It's challenging financially, they say, but they want to share their cooked/heated food with their customers.
Saturday at their table, they served goodies like pork rolls, steamed buns, a "Filipino version of dumplings" and spring rolls. They hope later this year they'll have that ability at their store too.
Along the way, they've become big fans of event host SOICS (South Okanagan Immigrant and Community Services).
"They were the first organization that contacted us when we became owners of store," said Michelle. "They were very interested in how we got here and they've been so supportive.
"We got our FOODAFE and first aid courses through them, for free. I've been endorsing them to all our customers who are newcomers."
We couldn’t let the day go without chatting briefly with SOICS executive director and someone who's become irrevocably linked with the event, Cherry Fernandez.
Fernandez was all smiles as the day wound down and the SOICS entourage posed for some feel-good pics.
"What's important about this is that we get to see the diversity that exists in the South Okanagan and Similkameen," she said. "Too often we look to Toronto and Vancouver as examples, but we're also diverse here. It just may not be as readily visible.
"For example, SOICS represents over 110 countries and territories. This festival showcases only about 35 of them."
Fernandez called the day an opportunity to share and learn together, and maintained as she often does that it's even more important post-pandemic.
"During the pandemic we know there was an incredible increase in hate-related incidents," she said. "It's gotten a bit better since, but there's still a lot of work to done.
"And I hope this is one more step towards creating a fully welcoming an equitable community. It doesn't happen in one event. It's an ongoi-ng journey.
"There's so much strength we have as a community when we celebrate diversity."
If you get value from KelownaNow and believe local independent media is important to our community we ask that you please consider subscribing to our daily newsletter.
If you appreciate what we do, we ask that you consider supporting our local independent news platform.